‘Haunted Showroom’ is a dreamlike video campaign created for the opening of the Archive Designer Pop-up in Paris during Fashion Week. The concept reimagines the fashion showroom as a digital space where memory and materiality intertwine. Real archive designer garments were 3D-scanned using an iPhone camera and placed within a virtual 1:1 recreation of the showroom built entirely in Blender.

The video was created in collaboration with Armenian 3D artist Hakob Machkalyan.