‘Music Box’ is a surreal video campaign created for the opening of STORAGE permanent shop in Paris during the Fashion Week. The concept reimagines the traditional Parisian souvenir music box through a contemporary fashion lens. The classic doll figure is replaced by a mannequin with smokey-eye makeup, dressed in an archival Balmain runway dress and Balenciaga boots, while the familiar music box tune transforms into a remix of ‘Joe Le Taxi’ by Vanessa Paradis.

This video was commissioned by STORAGE and created in collaboration with Armenian 3D artist Hakob Machkalyan, blending fashion, nostalgia, and digital experimentation.

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