‘How to be cool?’ is a photo campaign, which points out the topic of young people’s need to be cool in each other’s eyes. We’ve all been there and sometimes were trying too hard, which is fun to realize and talk about. Five scenes guide consists of different ironic pieces of advice on ‘how to be cool as f*ck’ from non-existent characters. The text advices are illustrated with the photographs of the models. These series are inspired by works of the Diesel 2001 campaign, Dana Wyse, and the ‘advise’ columns in old magazines.

The project was created in a collaboration with a photographer bae70000000 for the archive designer store AWW90s.